The Raise Campaign

I run a founder's seed raise as a campaign — sharpen the story, spike your visibility with the right investors, then run the raise itself as a tight process — so the round closes in weeks, not months of scattered coffees.

Fast by design and fixed: 6 weeks to build your brand and generate investor demand, then a 2-week raise.

How it works

A raise is a sales process. What slows founders down is pipeline and trust, not the deck. The campaign builds both — a short, intense prep window that makes you visible and credible to the investors you want, then a focused sprint that turns that into competitive tension and term sheets.

The timeline

One fixed path — that's what makes it a methodology rather than ad-hoc help. Eight weeks, two phases:

• Weeks 1–6 — brand + demand. Build your personal brand and narrative, get visible in startup and investor circles, and generate real investor demand, so the room is warm before you ever pitch.
• Weeks 7–8 — the raise. The two-week sprint: meetings clustered tight, daily prep and debrief, competitive tension, term sheets.

What's included

Narrative & visibility — the engine

This is the core. Most fundraising help stops at the deck; this is the part that makes investors want the meeting in the first place.

• Narrative building — your POV and "why now" thesis: the story investors repeat to their partners. Everything else broadcasts this.
• Owned content — articles and a posting cadence timed to the raise, so the right people are reading you while you're out raising.
• Earned media — pursuing podcast spots, interviews, and press that put you in front of investor audiences.
• Stages — speaking slots, panels, and demo-day visibility.
• Community — showing up and building relationships in the founder and investor circles that matter, including events.

Which channels actually land depends on your time and what's bookable in the window — I orchestrate and pursue them, sequenced to the raise, and we prioritize the highest-leverage few rather than chasing all of them.

Raise execution — the conversion

• Strategy — target investor profile, outreach sequencing, timeline, and a process to run it by.
• Materials — pitch deck, one-pager, investor blurb, market and competitor research, projections, FAQ, follow-up assets.
• Pipeline structure — I set up how you track investors and what to prioritize at each stage; you and your team keep it current.
• The sprint — booked calls clustered into a tight two-week window; daily prep before meetings (positioning, persona, likely questions) and daily debrief after (feedback, follow-ups, next moves); pitch practice, mock Q&A, objection handling on recorded calls.

What I need from you

This only works if you're genuinely in it:

• Two calls a week, every week, for the length of the campaign.
• Up to ~10 hours a week doing the work I assign — the content, the outreach, the prep. If you don't have the time, I can take that on (see below).

How we work — what's free, what's paid

• Strategy — the full campaign plan: targeting, sequencing, narrative.
• 1-1 training — I coach you through narrative, pitch, positioning, and investor conversations.
• The tasks — I tell you exactly what to do each week and how.

Your first two weeks are free

I'll do this for you unconditionally — the full thing: strategy, training, and execution, up to 15 hours of my time a week, free, for two weeks. No payment, no catch. The point is simple: see for yourself whether you need it.

The one thing I ask back is that you're genuinely in it — committed, and available for our alignment calls. If you can't show up for that, I'm out. It only works if we both are.

What I can and can't promise

A disciplined process and a funnel stacked in your favor. Not a specific outcome on a specific date — nobody controls that. What I control is that you walk into every meeting prepared and the process creates real momentum.

Fit

Seed-stage and about to raise — ideally ~8 weeks out from wanting term sheets, with something real to amplify (traction, team, or a credible wedge). Visibility sharpens and broadcasts that; it can't replace it. You'll need to commit to the full eight weeks and put in founder time — the campaign is intense and only works if you show up.